This month we cover our long term thinking, value-add products and Brisbane Truck Show!
Taking a long term view
I hinted last time that an announcement was imminent on improving our recycling offering. Recently we announced we had teamed up with TWL to offer the first regional centralised drop-off point to streamline the collection of Rhino plastic mudguards at TWL Tauranga.
A couple of years ago many people didn’t get why we would bother dealing with old mudguards. That sentiment has now clearly changed. It’s a lot of work to deal with a product from cradle to grave let alone a circular product, so why bother? Clearly, this is a sustainability play for us. But it is much more than that – it is tied to our purpose of Maximising Transport Performance. Aligned to the purpose are our brand pillars of service, performance, distinctive and positive change. Backed up by our values – safe, attitude, trust, communication, excellence, service, growth and innovation. All fancy words but this is part of the Rhino DNA and is exactly why we are taking a long term view of everything recycling and circular products – because recycled products at aligned with our purpose and values. It’s that simple.
Our challenge to everyone in the transport sector – work with us to make circular products a way of life.
Trend – turning commodity into value-add with Mudflaps – Premium and Standard
As we continue to evolve our mudflap offering, we are pleased to launch Premium mudflaps. Mudflaps as a product are under-rated and treated as a commodity item. Yet we know from our extensive performance testing on mudguards that not all materials are created equal.
From our research talking to you it was clear that two material options were needed for Rhino mudflaps:
- A well-performing mudflap that was economical – this is Rhino Standard Flexible Plastic, AND
- Super-flexible with advanced performance – we call this Rhino Premium Flexible Plastic.
Premium offers additional strength and significant flexibility – see the flex below! The material is specifically used for this product line. Check out Premium Flexible mudflaps – as show by Rhino Guy!
Looking ahead to Brisbane Truck Show!
Somehow a monthly blog pivoted into a novel about purpose and values…with some new products thrown in.
We are excited to be at Brisbane Truck Show in May. I look forward to seeing you there, please reach out ahead of time if you’d like to schedule time to meet!
Regards
Will – GM @ Rhino.