Fleet branding is a key part of presenting a professional image — and branded mudflaps are one of the most visible and cost-effective ways to promote that brand on the road.
But not all branding methods deliver the same durability or impact. In this article, we explore why screen printing can outperform hot foil and embossing for branded mudflaps — and why it is becoming the preferred choice for fleet operators and vehicle builders.
Full-Colour Logo Reproduction
Screen printing can reproduce a full spectrum of colours — perfect for complex logos and detailed brand elements.
In comparison:
- Hot foil is typically limited to metallic finishes
- Embossing creates a subtle raised effect and can include colour, but typically supports limited colour options and less detail than screen printing.
UV-Resistant Durability
Screen-printed designs use UV-resistant inks that can help maintain vibrancy even after long-term sun exposure — helping fleet brands stay sharp and professional.
In comparison:
- Hot foil may fade or dull over time
- Embossed surfaces can wear down with heavy use
Proven Performance
We conducted in-house abrasion and cleaning tests to help demonstrate screen printing durability — including:
- Control (nothing)
- Water blasting
- Dirt
- Brush + WD40
- Brush
- Brush + car wash
- Scratch – gentle
- Scratch – harsh using metal
Results show that screen-printed logos can retain clarity and colour — supporting lasting brand visibility for fleet operators.
Please note that any mudflap printing will deteriorate over time – how fast will depend on the conditions.
Real-World Application
RHINO Mudflaps with screen-printed branding are already in use across NZ fleets — helping fleet owners and truck/trailer builders deliver a professional image.
High-Definition Branding
Our screen printing process can deliver excellent logo detail — helping preserve fine detail, colour gradients, and corporate fonts.
Summary — Why Screen Printing?
✅ Full-colour flexibility — great for brand consistency
✅ Durability — can withstand NZ fleet operating conditions
✅ Suitable for larger fleet orders
✅ Strong on-road brand visibility
Important Information About Branded Mudflaps
RHINO branded mudflaps are produced using premium screen-printing technology, high-quality inks, and UV-resistant additives to deliver excellent durability and appearance.
However, all printed mudflaps are subject to wear and tear over time. If your truck or trailer operates in environments where the mudflaps are exposed to abrasion, scratching, pressure washing, or harsh chemicals, the printed branding may fade, scratch, or deteriorate.
These limitations are common to all printed mudflap products, regardless of manufacturer. We encourage customers to carefully assess whether branded mudflaps are suitable for their intended application.
By proceeding with the purchase of RHINO branded mudflaps, you acknowledge and accept these inherent limitations. Please ensure that you have read and understood RHINO’s “Terms of Trade – Purchasing from RHINO” prior to purchase, including the provisions relating to liability and warranty.
Looking for a Smarter Way to Brand Your Fleet?
Ready to upgrade to premium screen-printed mudflaps?