Why Screen Printing Can Outperform Hot Foil & Embossing for Branded Mudflaps
Fleet branding is a key part of presenting a professional image — and branded mudflaps are one of the most visible and cost-effective ways to promote that brand on the road.
But not all branding methods deliver the same durability or impact. In this article, we explore why screen printing can outperform hot foil and embossing for branded mudflaps — and why it is becoming the preferred choice for fleet operators and vehicle builders.
Full-Colour Logo Reproduction
Screen printing can reproduce a full spectrum of colours — perfect for complex logos and detailed brand elements.
In comparison:
Hot foil is typically limited to metallic finishes
Embossing creates a subtle raised effect and can include colour, but typically supports limited colour options and less detail than screen printing.
UV-Resistant Durability
Screen-printed designs use UV-resistant inks that can help maintain vibrancy even after long-term sun exposure — helping fleet brands stay sharp and professional.
In comparison:
Hot foil may fade or dull over time
Embossed surfaces can wear down with heavy use
Proven Performance
We conducted in-house abrasion and cleaning tests to help demonstrate screen printing durability — including:
Control (nothing)
Water blasting
Dirt
Brush + WD40
Brush
Brush + car wash
Scratch – gentle
Scratch – harsh using metal
In-house abrasion and cleaning test conducted on screen-printed RHINO Mudflap panel.
Results show that screen-printed logos can retain clarity and colour — supporting lasting brand visibility for fleet operators.
Please note that any mudflap printing will deteriorate over time – how fast will depend on the conditions.
Real-World Application
RHINO Mudflaps with screen-printed branding are already in use across NZ fleets — helping fleet owners and truck/trailer builders deliver a professional image.
Screen-printed RHINO Mudflaps in service on a Rob Dahm truck and trailer, built by Mills-Tui.
High-Definition Branding
Our screen printing process can deliver excellent logo detail — helping preserve fine detail, colour gradients, and corporate fonts.
Close-up of screen-printed RHINO Mudflap fitted to a Rob Dahm truck and trailer — showing detailed Mills-Tui logo reproduction.
Summary — Why Screen Printing?
✅ Full-colour flexibility — great for brand consistency ✅ Durability — can withstand NZ fleet operating conditions ✅ Suitable for larger fleet orders ✅ Strong on-road brand visibility
Looking for a Smarter Way to Brand Your Fleet?
Ready to upgrade to premium screen-printed mudflaps?
