A couple of weeks ago, our GM Will Samuel joined colleagues from Toitū, the Sustainable Business Council (SBC) and the Institute of Directors for a panel discussion on elevating sustainability on the board agenda.
Missed it? Watch the full webinar here.
Key takeaways:
- The sustainability opportunity is bigger than most of us realise – especially on a global scale.
- Sustainability is often framed as a risk, but it can just as easily be reframed as an opportunity.
- Customers are at the heart of every business decision – sustainability is no exception.
This conversation is close to home for us. We’ve been turning used guards and manufacturing offcuts into new guards since 2021 — a journey that started with recycled mudguards making a splash and grew into our RHINO Recycled Guards range.
In 2026, we took it further, launching the first independently verified carbon footprint for a mudguard — with guards from recycled plastic coming in 76% lower than guards from virgin plastic. Read the full story here: Driving down emissions: one mudguard at a time.
Watch this space — our next big announcement is coming soon.











